Improving Community Literacy on Digital Lending and Online Financial Applications

Abstract

The rapid growth of digital financial services in Indonesia, when uncoupled with adequate financial literacy, has exacerbated public vulnerability to predatory illegal online loans, particularly in the border region of Atambua, Belu Regency. Limited understanding compounded by post-pandemic economic pressures often compels individuals to make risky financial decisions without verifying the legality of entities with the Financial Services Authority (OJK). Consequently, this community service program aims to enhance the critical awareness and understanding of border communities regarding digital financial literacy and the identification of illegal fintech platforms. The method utilized was broadcast-based public education, conducted through interactive dialogues on the RRI Pro 1 Atambua radio station. The implementation phases encompassed material preparation, a 60-minute live broadcast featuring an interactive Q&A session, and a comprehensive evaluation. The results demonstrated high enthusiasm and active participation from residents across urban and remote areas. Furthermore, the public dialogue uncovered prevalent real-world issues faced by border communities, including the dissemination of fraudulent links, debt collection intimidation, personal data misuse, and unsolicited transfer traps. The implications of this program indicate that conventional radio broadcasting remains a highly effective, strategic, and inclusive medium for social education, especially in areas with limited internet infrastructure. Ultimately, this mass educational intervention successfully transformed public perception, empowering the community to be more independent, selective, and vigilant in utilizing secure and legal financial technology services.